diff --git a/content/posts/what-about-design.md b/content/posts/what-about-design.md
index 4405bda..75e6ca3 100644
--- a/content/posts/what-about-design.md
+++ b/content/posts/what-about-design.md
@@ -28,33 +28,36 @@ about.
 communication protocol, that is nerd speak to say it's a language for
 applications to use and talk together at a level that the end-user doesn't
 see, an example would be a chat application: your desktop or smartphone app
-talking to a server that then talks to another app. It is defined as a
-standard at the [<abbr title="Internet Engineering Task
-Force">IETF</abbr>](https://ietf.org) that also serves as a home for many
-other building blocks of the Internet and technology all of us use today. The
-IETF itself is guided by their [mission statement][IETF_mission].
+talking to a server that then talks to another app.
 
-[IETF_mission]: https://www.rfc-editor.org/rfc/rfc3935.html
+It is defined as a standard at the [<abbr title="Internet Engineering Task
+Force">IETF</abbr>](https://ietf.org), a standard being the specification of a
+protocol -- a document, public and accessible by anyone in this case -- that
+allows multiple products implementing what it describes to be able to work
+together in an interoperable way.
 
-Core extensions of XMPP are written so that it is easily extensible allowing
-anybody to use custom (XML) elements for their own use, and optionally write a
-specification for their new feature for everyone else to use. XMPP also
-defines a server/client model, where multiple servers can communicate
-together, thus allowing for [decentralization] -- anyone setting up their own
-server to be free from restrictions of other servers, and communicating with
-the world or part of it.
+Core specifications of XMPP are written so that it is easily extensible
+allowing any developer to use custom (XML) elements for their own use, and
+optionally write a specification for their new feature for everyone else to
+use.
+
+XMPP also defines a server/client model, where multiple servers can
+communicate together, thus allowing for [decentralization] -- anyone setting
+up their own server to be free from restrictions of other servers, and
+communicating with the world or part of it.
 
 [decentralization]: https://en.wikipedia.org/wiki/Decentralization#Technological_decentralization
 
 So there we have it: (IETF) __Standard__, __Decentralized__, and
 __Extensible__. These are I believe the 3 selling-points of XMPP.
 
-From there tons of features can be implemented and then negociated (as part
-of the extensibility) and many things can change to use newer extensions that
-weren't considered in the core specifications. For example the serialization
-format (originally XML) can be changed (just as [EXI][XEP-0322] is doing), and
-it's also perfectly fine to have non-compliant behaviour as long as it has
-been negociated by entities taking part in it. And so on…
+From there tons of features can be implemented and then negociated (as part of
+the extensibility) and many things can change to use newer extensions that
+weren't considered in the core specifications. For example even the
+serialization format (words of the language applications talk, originally XML)
+can be changed (just as [EXI][XEP-0322] is doing), and it's also perfectly
+fine to have non-compliant behaviour as long as it has been negociated by
+entities taking part in it. And so on…
 
 [XEP-0322]: https://xmpp.org/extensions/xep-0322.html