diff --git a/content/posts/what-about-design.md b/content/posts/what-about-design.md
index 8f5e387..36f9061 100644
--- a/content/posts/what-about-design.md
+++ b/content/posts/what-about-design.md
@@ -56,7 +56,7 @@ entities taking part in it. And so on…
 
 [XEP-0322]: https://xmpp.org/extensions/xep-0322.html
 
-The XSF (XMPP Standards Foundation, previously known as Jabber Software
+The [XSF] (XMPP Standards Foundation, previously known as Jabber Software
 Foundation) is the entity that did the original work on the protocol and
 submitted it to the IETF. It now has a sheperding role. There is no
 requirement that XMPP extensions be brought to the XSF, but it aims to be the
@@ -64,6 +64,7 @@ place where technical knowledge around XMPP is gathered, so people can get
 better feedback when submitting their new specification. Developers have
 already layed out lots of protocol bricks for others to reuse through the XSF.
 
+[XSF]: https://xmpp.org
 [XEP-0001]: https://xmpp.org/extensions/xep-0001.html
 [XSF_mission]: https://xmpp.org/about/xsf/mission.html